routine x mother nature

the ripple effect

Routine believes in supporting both local and sustainable packaging to deliver all our customers the products they deserve with zero compromise on quality, design, or sustainability. Here are some of the ways our sister-owned business is working towards positive impact on the community and earth.

closing the circle

refill & collection programs

At routine, we encourage the re-use of our beautiful packaging to reduce waste, which is why we wanted a way for people to refill their vessels for eva and eva. Since its inception in 2018, over 100,000 cream deodorant jars have been refilled at 180+ locations. Customers can bring in their empty, clean packaging (Deodorant jars, Shampoo/Conditioner flasks and Body Cream bottles) to be refilled at a reduced price.

Jar Deodorant
Body Cream

Find your new fave refill store on our stockist map.

We've partnered with our retailers to collect empty product packaging to be recycled via TerraCycle and Pact Collective. Choose between both mail-in and physical location drop-off options.

gettin' it out there

shipping materials

As your order zooms towards you at the speed of light (mail truck lights, that is), we want to ensure that our eco efforts continue through every single step until the product is in your hands.

SHIPPING BOXES: 100% recycled paper + curbside recyclable. Made in Calgary & Edmonton (AB, Canada)

KRAFT PACKING TAPE: 50% recycled paper + curbside recyclable. Made in the US.

SHIPPING LABELS: Curbside recyclable. Release liner is 100% recycled & curbside recyclable. Made in the US.

CELLULOSE WADDING: 100% recycled material and reusable. Made in the US.

PACKING PEANUTS: Made from plant starches. Biodegradable + dissolvable in water. Fun!

TISSUE PAPER: Printed with soy-based inks, on FSC-certified paper & recycled material. 100% Compostable & Curbside Recyclable.

only clean in your routine

We set out on a journey over 11 years ago to create effective formulas safe enough to use on our children. Routine is made with carefully selected, natural ingredients because we actually, genuinely care. Because of daughters, sons, friends and neighbours. You.

Read Our Manifesto


supporting local

Being a local business, we know the importance of putting support back into the local economy, which is why we use local artisans and manufacturers wherever possible. Because who wouldn't want to have a beer with their bottle printer or manufacturer post-production? We certainly do. As a bonus, this also reduces our eco footprint by eliminating the need to ship packaging long distances.

currently spreading love to...

local community projects

Our mission to always improve our routines includes how we track, measure, and share our impact with the public. Over the years we have made cash and in kind donations to meaningful organizations that are near and dear to us. Learn more about our ever-evolving list of local community outreach below.

Soccer Without Borders | Calgary Underground Film Festival | Meow Foundation | ABC Bees | Kids Cancer Care | The Orenda Society | Women Owned Narratives | Chestermere Women's Crisis Society | Project Rewrite | Little Warriors | Pilgrims Hospice | No Period Without | Mumello - Empowering Motherhood | Sustainable Flowers Project | Wild Roses Women's Festival | Canadian Liver Foundation | Heart & Soul Dog & Cat Rescue | Imagine a Cure for Leukemia Fundraiser | Children's Charity of Alberta | Stollery Children's Hospital Foundation | Project Koru | First Responders Half Marathon | Enliven Wellness Festival

reuben & the dark x manawan

Routine has teamed up with Reuben & the Dark for a special project benefitting the youth of the Atikamekw community of Manawan in Northern Quebec. We are proud to have fundraised $12K for this important cause as well as donated instruments, skateboards, and skate ramps.