increase your deodorant’s productivity while you’re working overtime
The Dirty Hipster Armpit Essentials
OVER 1 MILLION SERVED
THE LEGENDARY DEODORANT THAT STARTED IT ALL
Discover why so many formerly stinky people have been converted to a deodorant that is not only natural, but is more effective than conventional.
Fun and versatile, these life-changers will second as your signature scent. Scented with essential oils.
The Ripple effect
Refills. so hot right now. refills.
We believe in beautiful packaging that lasts as long as Mick Jagger's career (aka, a really long time). Since launching our REFILL PROGRAM in 2018, we've refilled over 100,000 jars at 180+ retail locations. And now our life-changing SHAMPOO & CONDITIONERS (100% made in our neighbourhood out of repurposed plastic) can be refilled too.
FIND REFILL LOCATIONS
"Over the years I've tried countless all-natural deodorants, and I was honestly starting to lose hope until I found Routine. Now it's all I use! (A special shout-out to my sister Kristi for introducing me to the brand!)"
ANGELA LIDDON
Founder, Oh She Glows
"I've always been the natural smelling person pheromones kind of gal, maybe to a fault - some would say ;). But goodness my upgrade is this delicious combo of Tonka, Amyris, Ambrette, and Orris, and voilà , a new kind of scent."
TARYN TOOMEY,
Founder and CEO of The Class
"I just want to say you guys have made a product that is naturally fantastic!! I've struggled with body odoour since I was a teenager. No deodorant would work on me, even the clinical ones. Well let me tell ya... this product is LIFE CHANGING for me. And even my husband would say it. Thank you for making something natural that works!!“
AMANDA LINDHOUT
Author of The New York Times Bestseller: A House in the Sky: A Memoir
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subscription program
Join our subscription program, available on our full size Deodorants and Shampoo & Conditioner. For an easy routine. Sign up when adding to cart!
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