scents for all
your natural pheromones are like a fingerprint
And how you choose to smell tells a story. Routine creates life-changing head to toe natural, botanic products for every body that enhances YOUR signature scent, with a totally satisfying ending.
Inspo for capturing your authentic self
These are the scents that our real friends (pictured below) wear in real life, in the real Wild West Canadian Rockies
... where Routine and its packaging is made.
A deodorant with no detox downtime. Discover why millions of formerly stinky people have been converted to a deodorant that is not only natural, but is more effective than conventional. We made 17 botanic blends, so you will find your signature scent and pheromone fit.
A deodorant for every body.
supporting your olfatories & Mother Earth
find your signature scents and make it a head to toe routine.
Support your skin at every age & stage. years of research & powerful botanicals, result in thousands of happy faces. repairing damage and continuously improving your skin.
botanic face serums
boring is out, nuanced is in
choose your own scentventure with routine's lineup of life-changing natural formulas.
when your body products feel like a treat
something sweet
The Ripple effect
Refills. so hot right now. refills.
We believe in beautiful packaging that lasts as long as Mick Jagger's career (aka, a really long time). Since launching our REFILL PROGRAM in 2018, we've refilled over 100,000 jars at 180+ retail locations. And now our life-changing SHAMPOO & CONDITIONERS (100% made in our neighbourhood out of repurposed plastic) can be refilled too.
FIND REFILL LOCATIONS
Tested on human friends, never animal friends.
It's a given but we hope that makes you smile, just like this photo.