At routine, we loooove sharing the love.

THE ENTIRE COLLECTION IS HERE AND NOW.

When sisters Neige and Pippa created Routine, it was so good they had to share. Word spreads, as good things often do. That’s how they came to know The Class, by friends sharing the best things. The Class being life changing, like Routine, with simpatico and kismet, they became aligned. We hope you love this collaboration as much as we love moving with the incomparable phenom that is The Class.

Bring your chips & hold me tight, breathe me in like desert nights. Palo santo, past midnight, forest, rivers, smoke, moonlight. This deodorant is in collaboration with Reuben & The Dark for their latest studio album, UNLOVE.

CLEAN BEER, DIRTY HIPSTER.

Routine teamed up with the rad peeps at Cabin to make a beer you've probably never heard of before: Dirty Hipster Rice Lager. We made this beer crystal clear so our references don't have to be.

*Note only folks local to Calgary can shop the beer from the below link, but everyone can shop the entire Dirty Hipster Collection by clicking one of the images above. Better do it now before it becomes too cool.