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At routine, we loooove sharing the love.

Routine x Collabs teams up with artists and changemakers we believe bring more light into the world.

Routine x The Class


When sisters Neige and Pippa created Routine, it was so good they had to share. Word spreads, as good things often do. That’s how they came to know The Class, by friends sharing the best things. The Class being life changing, like Routine, with simpatico and kismet, they became aligned. We hope you love this collaboration as much as we love moving with the incomparable phenom that is The Class.

Shop the Class X Routine

Routine x Reuben & the Dark

Bring your chips & hold me tight, breathe me in like desert nights. Palo santo, past midnight, forest, rivers, smoke, moonlight. This deodorant is in collaboration with Reuben & The Dark for their latest studio album, UNLOVE.

shop reuben x routine

Routine x Cabin Brewing


Routine teamed up with the rad peeps at Cabin to make a beer you've probably never heard of before: Dirty Hipster Rice Lager. We made this beer crystal clear so our references don't have to be.

*Note only folks local to Calgary can shop the beer from the below link, but everyone can shop the entire Dirty Hipster Collection by clicking one of the images above. Better do it now before it becomes too cool.

Shop routine x cabin